Everyone wants things to be better about certain businesses. In our case, the prices were either really high, or the products were really poor. One business had a really nice suite of offerings, but poor service and was difficult to do business with. Another was easy to work with, cheap, but no financing options. Then another yet will have financing options, good products, good pricing, but horrible support and service.

That’s what led us to this. How can we take a business that we have experience in ourselves and tailor it to the modern customer in agriculture? All of the companies in the area say they do that, but they’re really just adding high-profit options to their lineup without any real benefit to the end user. I know this because I was in the sales trainings were we were told to sell these new things and provide some questionable data backing the product up. All the while, knowing the real reason we’re selling it is to make our management more money.

Not anymore. We’re gearing our lineup of products to be the best quality products possible for the more budget minded individual. All of the products will have undergone rigorous testing from the manufacture but will be priced as a mid-tier option in the market place. We are partnering with someone to handle the needed financing that comes with Ag related businesses and will also assist us in distribution needs.

In the beginning phases of the business, we’re going to offer commercial chemical sales and biologicals. Then we’ll plan to expand into seed, seed treatment, and custom application as the business grows and needs arise. All the while staying true to our farmer-first values.